On December 5th, deep into a winter night in central London, Selene Club opened its doors to a crowd ready for something new. The venue — known for its steady pulse of nightlife and culture — became the backdrop for Le PÈRE’s debut European event, powered by Shokz and PUMA.
Nothing overly grand, nothing overly formal — just a room full of people arriving with curiosity and leaving with a sense of connection.
A Collaboration Rooted in Community
Le PÈRE has always stood for the best creative, the best clothing, and the best cultural community. Their arrival in Europe is more than an expansion—it's a statement of intent.
And that’s exactly why Shokz showed up.
As two brands who share the same values and the same commitment to culture, we came together to create a night where art, music, fashion, and people could collide freely. A night not about logos, not about sales — but about connection.
Because when communities meet through music, something powerful happens.
The Music That Moved the Night
Across the night, four selectors shaped the atmosphere in distinct waves: Donnie Sunshine, Chamomile, Ambrr, and Jordass.
Donnie opened with warm, groove-heavy tracks that eased people into the room; Chamomile shifted the pace with sharp edits and unexpected transitions that made the crowd lean in; Ambrr brought a darker, more percussive layer that pulled people deeper into the floor; and Jordass closed with a set that was equal parts emotional release and late-night energy, the kind that makes everyone dance as if they’d known each other for years.
The dance floor felt alive in a way that only happens when the music, the people, and the moment lock perfectly into place. It wasn’t about headliners—it was about the chemistry of the room.
The Claw Machine That Became the Night’s Magnet
At one corner of the space, a pink glow kept catching people’s attention: the Shokz claw machine, an installation we created specifically for the night.
What started as a playful activation quickly became an anchor point of the event. People lined up not just out of curiosity, but because the machine itself felt like part of the party’s rhythm — lights blinking, metal claw dropping, the collective gasp every time it grabbed something.
Inside were surprise capsules and, occasionally, the new pink OPENDOTS ONE. The moment someone won, it set off a ripple across the room—friends cheering, phones out, the winner immediately clipping on the ear charms and showing off the look under the club lights. You could see the design spark something in people: the blend of audio tech, jewelry-like shape, and the fun of wearing sound differently.
There was no competition energy — just the joy of discovery happening in real time.
Different Paths, Same Pulse
By the end of the night, the crowd — around 300 to 400 people — had settled into a kind of shared rhythm. Designers, DJs, creatives from different corners of the city, and even a few visitors from abroad all moved through the space with the same easy familiarity. It didn’t matter where anyone came from or what brought them there; the music held the room together in a way that felt both grounding and electric.
Nights like this remind us why cultural communities matter.
Shokz will continue building products that deepen how people listen, but just as importantly, we’ll continue creating and supporting spaces where those listening moments turn into real connections. With the right partners and the right artists, we want to keep offering events that bring people closer — to the music, to the culture, and to each other.
One night may be brief, but the feeling it creates doesn’t fade quickly.
This was one of those nights.
