Introducing OpenMove: a brand new model of bone conduction headphones.
Over a three-part series, we’ll be exploring how the idea for OpenMove came to being, and how we developed and tested it, to bring bone conduction technology to a new audience.
We wanted to make bone conduction technology and open ear music accessible for all people on the move; not just our usual audience of pro-athletes. Our aim with OpenMove is to bring the top-of-the-range technologies to a new audience so they can experience the benefits of open ear bone conduction headphones for the first time.
The new OpenMove packs our powerful bone conduction technology with open ear design, plus the latest Bluetooth, in one powerful headset, for only £79.95.
Want to find out a bit more about the new OpenMove design?
Let’s start with some research.
THE MAIN IDEA BEHIND OPENMOVE WAS TO MAKE OPEN EAR SAFETY AND COMFORT MORE EASILY AVAILABLE AND ACCESSIBLE FOR ALL.
With safety and comfort crucial for people on the move, AfterShokz wanted to create something which combined great sound quality, felt comfortable to wear, and provided a safe listening experience. We wanted to offer people, who may not be familiar with AfterShokz and bone conduction technology, the opportunity to experience this for themselves.
During our research, we found that the number of pedestrians who have been injured while wearing headphones has more than tripled in six years - because the headphones they were wearing were isolating them from their surroundings.
This inspired us to create a solution for all kinds of people on the move, that would allow them to have a greater awareness of traffic-heavy and busy situations whilst enjoying wearing their headphones, thanks to our patented bone conduction technology.
With Titanium, Air to Aeropex, AfterShokz engineers had been focusing on headphones for pro-athletes, but we believe that comfort, situational awareness, and the secure fit that come with our open ear bone conduction headphones, can benefit every active person.
It was an exciting challenge for us, to bring all the benefits of open ear bone conduction headphones we’ve created for professional athletes, to mass consumers, and from this idea, AfterShokz formed a new product line: OpenMove.
BUT, WHY OPENMOVE?
Open, refers to open ear listening.
Move, to show that these headphones are for people on the move and that they fit into all sorts of active lifestyles.
You don’t have to be training seriously, taking part in sport, or competing, to experience the benefits of open ear bone conduction headphones.
Whether, listening to a podcast while walking to work, relaxing with music during your daily yoga session, or heading out for an evening run, it feels good to enjoy your headphones in complete comfort whilst maintaining awareness of your surroundings.
OPENMOVE; FROM THE NEW GENERATION OF ENGINEERS
OpenMove has been designed by a group of young engineers, with an average age of 27. Everyone involved with the project has an interest in sports and follows an active lifestyle, so from their own personal perspective, they understand the needs and wants of young people on-the-move. It was an amazing opportunity for our engineers to give their creativity free rein and design a product they would be excited to use themselves.
Let young people make headphones for themselves, is important.
